http://www.lightcrafts.com/index.htmlLightCrafts Hot News!enpr@lightcrafts.comCopyright 2007 LightCrafts Inc.2008-08-20T00:00:00-07:00 hourly 1 2000-01-01T12:00+00:00 Wed, 20 Aug 2008 11:48:33 -0700pr@lightcrafts.comPress release2008-08-20T00:00:00-07:00http://www.lightcrafts.com/company/news/files/1a99b697db0e6a257f6033f1aa3b00f1-20.html#unique-entry-id-20http://www.lightcrafts.com/company/news/files/1a99b697db0e6a257f6033f1aa3b00f1-20.html#unique-entry-id-20
LightZoneTM is one of the only multi-platform software applications that supports RAW photographs without the need to convert them. LightZoneTM 3.6 offers new camera compatibility with RAW files from the Canon 450D, Canon 1000D, Fujifilm S100FS, Nikon D60, Nikon D700, Olympus E-420, Olympus E-520, Olympus SP-550UZ, Panasonic DMC-L10, Pentax K20D, Pentax K200D, Sony DSLR-A200, Sony DSLR-A350. Whether editing RAW photographs, JPEG, TIFF or DNG photos, LightZone is a complete digital image editing application in a single software package.

"We strive to maintain the compatibility of LightZone with the latest and most popular cameras," says Fabio Riccardi, chief executive officer, Light Crafts. "Our goal is to keep ahead of the trends in digital photography and offer the best tools for digital photo editing bar none."

Pricing and Availability
LightZoneTM is available in Full and Basic versions. The Full version is priced at $199.95, and the Basic version is set at $129.95. Both can be purchased at http://www.lightcrafts.com/store/index.html. You can also download a fully functional demo at www.lightcrafts.com and watch tutorial videos for viewing key features in action.


LightZoneTM is now a QuarkAllianceTM Technology Partner
Light Crafts is pleased to join the QuarkAllianceTM Partner Program. QuarkAllianceTM is a network of businesses and individuals that have partnered with Quark® to provide specialized service, support and solutions for the Quark® community of users. As a technology partner, Light Crafts is pleased to offer the Quark® community, including the newly released QuarkXPress 8TM users, a powerful, flexible tool solely dedicated for digital image editing, management and pre-print production. To view and learn more about the QuarkAllianceTM Partner program, please visit http://www.quarkalliance.com.

About Light Crafts
Headquartered in Palo Alto, California, . Light Crafts’ patent-pending image processing technology powers LightZone’sTM suite of intelligent tools enabling a new level of productivity and artistic freedom for enhancing, editing and transforming digital photographs. LightZoneTM photo editing software enables photographers of all experience levels to quickly and efficiently bring out the best exposure and lighting qualities of any digital photo. For more information about Light Crafts, please visit their website, lightcrafts.com.]]>pr@lightcrafts.comPress release2008-03-12T06:13:23-07:00http://www.lightcrafts.com/company/news/files/226bb283e637bc04fb4c0be14b3e4319-19.html#unique-entry-id-19http://www.lightcrafts.com/company/news/files/226bb283e637bc04fb4c0be14b3e4319-19.html#unique-entry-id-19Latest Version of Photo-Enhancement Software Incorporates Innovative Video Tutorials, Camera Updates and Pricing Revisions

PALO ALTO, CA--(Marketwire - March 12, 2008) - Light Crafts, today announced the immediate availability and revised pricing of its award-winning photo-enhancing software, LightZone 3.5. This latest version comes with access to an extensive video learning center, additional camera compatibility and revised pricing of up to $50 off. LightZone 3.5 is available for download immediately.

Building on the notion that people prefer to learn by watching and doing rather than reading in-depth tutorials, LightZone™ has created a library of brief, engaging videos for its most popular tools such as Relight and Zone Mapper. The videos, which can be viewed here, show the true power of specific LightZone tools to transform photos. With each video, users will be able to see how easy it is to make enhancements and what kind of result will be achieved. Light Crafts will consistently add new videos to the library highlighting additional tools to further improve the user experience.

"Our goal with LightZone is to show the digital public that there is an approachable way to enhance all their photos without lengthy books, manuals and luck. Transforming your photos is a very visual experience, so we have employed a visual approach with our new video learning center," said Fabio Riccardi, chief executive officer, Light Crafts. "Not only do we provide a 100 percent non-destructive environment for photos, but also a cost-effective and easier to use application than others on the market."

LightZone is one of the only multi-platform software applications that supports RAW photographs without the need to convert them. LightZone 3.5 offers increased camera compatibility with RAW files from the Canon 1Ds Mark III. From editing RAW photographs or JPEG, TIFF or DNG photos, LightZone is a complete digital image editing application in a single software package.

Pricing and Availability
LightZone has unveiled revised pricing for both its Full and Basic versions. The Full version is now priced at $199.95, a full $50 decrease from the previous price; and the Basic version is set at $129.95. Both can be downloaded at http://www.lightcrafts.com/store2/index.html. You can view a brief demo at www.lightcrafts.com.

About Light Crafts, Inc
LightZone™ photo enhancement software makes it easy for photographers and "digital photo takers" of all experience levels to quickly improve volumes of photos. The unique 'visual pick and choose' approach transforms photos based upon viewable results.

Headquartered in Palo Alto, Light Crafts' patent pending image processing technology has fueled LightZone's suite of intelligent tools since 2004. For more information, please visit www.lightcrafts.com.




###]]>pr@lightcrafts.comPress release2008-01-24T09:00:00-08:00http://www.lightcrafts.com/company/news/files/5609c84c751ba831f84243b1ebae1b6b-18.html#unique-entry-id-18http://www.lightcrafts.com/company/news/files/5609c84c751ba831f84243b1ebae1b6b-18.html#unique-entry-id-18LightZone 3.4 With Enhanced Style Capabilities Now Available

PALO ALTO, CA--(Marketwire - January 24, 2008) - Light Crafts today announced the immediate availability of LightZone 3.4, the latest release of its award-winning photo editing software. This recent iteration includes seven style families and 38 pre-defined styles that can all be viewed and applied directly with just a click of the mouse.

LightZone™ now instantly displays a real-time visual thumbnail preview of the picture rendered in the chosen style. Users can utilize this feature by simply holding their mouse over a style name. One click easily applies the selected style to a photo providing instant gratification. Multiple styles can also be added to the same photo to create combination effects. When used in conjunction with the Relight Tool, users have the power to enhance a large library of photos quickly and easily. LightZone's ease-of-use of these photo modifications frees up more time for special images that require added attention, and provides you with an end result you will be eager to share, store and publish.

"We live in a society that thrives on instant gratification and photo editing is no exception," said Fabio Riccardi, chief executive officer, Light Crafts. "Our latest version of LightZone allows users to instantly apply a number of styles to their photographs -- it really doesn't get much easier. With each release we aim to have the user make more and more photo editing choices by using their eyes, not their ability to push and pull slider buttons."

As always, LightZone™ preserves original photo files. Regardless of whether it is a RAW, TIFF or JPEG, the original photo remains unchanged, and ready for creating new versions. Therefore, users can modify the same original photo as many times as needed. Users can experiment with cropping photos multiple ways and even starting over and continue editing from any point, even weeks later. Converting to Black and White with Sepia toning or boosting color saturation to "wow" levels has never been easier. Each image change you make is stored inside of a new result file (as a JPEG or TIFF), so it never overwrites your original.

The free LightZone™ for Linux Beta will also be updated to 3.4B, maintaining feature parity with the Mac and Windows release. The beta test period is expected to last until May 1, 2008, with periodic update releases throughout. The LightZone™ for Linux 3.4B release is available for download at http://www.lightcrafts.com/linux/index.html.

Light Crafts recognizes the diversity of the Linux platform and incorporated feedback from the Linux community into the newest Beta II version. The lengthy beta period is planned to ensure that the LightZone™ for Linux version is robust across a large number of Linux variants and configurations prior to releasing a production version. Light Crafts will collect additional Linux Beta feedback across a larger number of distributions that can be incorporated into the final product.

Pricing and Availability
LightZone 3.4 is available through February 15, 2008 at a $50 discount for either the 'full' or 'basic' editions bringing the purchase price to $199.95 and $99.95 respectively. Both can be downloaded at http://www.lightcrafts.com/store/index.html. You can view a brief demo at www.lightcrafts.com.

Linux 3.4B is available free of charge and available for download at http://www.lightcrafts.com/linux/index.html.

About Light Crafts, Inc.
LightZone™ photo editing software makes it easy for photographers and photo takers of all experience levels to quickly improve volumes of photos. The unique 'visual pick and choose' approach transforms photos based upon viewable results rather than requiring users to master and manage large numbers of masks, layers and specialized tools for each and every photo.

Headquartered in Palo Alto, Light Crafts' patent pending image processing technology has powered LightZone's suite of intelligent tools since 2004. For more information, please visit http://www.LightCrafts.com/.




###]]>pr@lightcrafts.comPress release2007-12-18T11:53:03-08:00http://www.lightcrafts.com/company/news/files/6e91862d67675d3b0f5cd7d5f60046b8-17.html#unique-entry-id-17http://www.lightcrafts.com/company/news/files/6e91862d67675d3b0f5cd7d5f60046b8-17.html#unique-entry-id-17Free Linux Beta Version of Award Winning LightZone Software Now Available

Palo Alto, Calif. – December 18, 2007 –Light Crafts, today announced immediate availability of a Linux version of its award-winning LightZoneTM photo-editing software. With this open beta release, Linux users now have all the powerful LightZone tools for editing, enhancing and improving digital photos that Windows and Mac users have including the innovative ZoneMapper and Re-Light tools. LightZone is the first and only application of its kind spanning all 3 major platforms. The 3.3B beta version of LightZone for Linux is free and available for download at www.lightcrafts.com/linux.

Every photo can be improved using LightZone regardless of camera type--from cell phone cameras, to point and click. to D-SLR’s . It’s quick to learn, fast to apply and can eliminate certain repeatable tasks like red eye and back lighting. LightZone also retains the original image as well so the user is free to create as many photo variations as needed without taking up significant storage space.

Digital Editing using the Zone System
Linux users will now enjoy access to LightZone’s ZoneMapper and Zone Tools, which enable digital photographers to easily apply the powerful Zone SystemTM, developed by Ansel Adams in 1941, to produce photos with exceptional exposure and tonal ranges. While in the past, the Zone System may have required considerable effort and skill working directly with film negatives, LightZone’s new digital photography Zone tools effortlessly achieve the same results with no special skills. These new tools include the Zone Mapper Tool, which helps users find similar exposure areas within a photo, and the Zone Tool, which adjusts these tonal groups to desired levels.

High Dynamic Range (HDR) Images
Linux users will especially enjoy access to the new LightZone Relight Tool which recaptures the High Dynamic Range (HDR) images they visualized when originally taking the photograph. Normally, limitations of digital camera sensors, display monitors and printers prevent capturing, rendering, displaying or printing such wide dynamic ranges. Other HDR technologies require multiple exposures or special purpose camera settings. Not so with LightZone.



LightZone Re-Light Tool creates HDR images from a single exposure
In contrast, with just a click, the LightZone Relight Tool reveals hidden HDR detail in both the highlights and the shadows, using just a single exposure. For instance, you’ll see both saturated colors of a sunset and bright detail in the face of a back lit subject that was formerly lost. Achieving such stunning results from a single exposure without LightZone would require multiple flashes, reflectors and shades at the time the photograph -- if it could be possible at all.

Light Crafts’ commitment to Linux, Mac and Windows
“The Linux release is our latest initiative to make LightZone available to as many users on as many operating systems as possible. Light Crafts serves a diverse Linux community consisting of many creative individuals who want the same high quality, robustness and powerful commercial photo-editing tools that are available for Windows and Mac users,” said Fabio Riccardi, CEO, Light Crafts. “With LightZone for Linux, we can provide even more photographers with easy-to-use and innovative software.

The new Linux version has been internally tested on such popular distributions as Ubuntu, Red Hat and Debian, with others planned.

Free Beta Version Available immediately
The beta version of LightZone Linux is available for free download at http://www.lightcrafts.com/linux.

About Light Crafts
Headquartered in Palo Alto, California, . Light Crafts’ patent-pending image processing technology powers LightZone’s suite of intelligent tools enabling a new level of productivity and artistic freedom for enhancing, editing and transforming digital photographs. LightZone photo editing software enables photographers of all experience levels to quickly and efficiently bring out the best exposure and lighting qualities of any digital photo. For more information about Light Crafts, please visit their website, www.lightcrafts.com.



###]]>pr@lightcrafts.comPress release2007-09-06T06:00:00-07:00http://www.lightcrafts.com/company/news/files/cc5acd7b51e7bebfcecbccf90343d20e-16.html#unique-entry-id-16http://www.lightcrafts.com/company/news/files/cc5acd7b51e7bebfcecbccf90343d20e-16.html#unique-entry-id-16Users Quickly Transform Original Images into Artistic Photos

Palo Alto, Calif. – September 5, 2007 – Light Crafts, creator of LightZone photo-editing software, today announced general availability of LightZone version 3.1. The release includes new capabilities for quickly changing the look of objects within a photograph, determined by color or luminosity. With a single operation, users can now change the exposure of the sky in an image, sharpen only the yellow flowers in a field, or quickly modify the exposure of a face. This version further extends the selective editing capabilities of LightZone so that users can rapidly edit portions of photographs without altering surrounding details.

“With this release, Light Crafts continues to liberate digital photo-editing users from the tedious technology-focused approach to editing, allowing them instead to focus on the art of image creation,” said Georges van Hoegaerden, Chief Executive Officer of Light Crafts.

The advancements in image processing capabilities of LightZone 3.1 build on Light Crafts’ commitment to simplify photo-editing for photographers of all levels. With LightZone 3.1, users can easily employ color-based selections. Color and luminosity selections can be applied to every LightZone Tool and be combined (and saved) with an unlimited number of regions in a photograph.

The enhancements in LightZone 3.1 include:

• Color and luminosity-based selections;
• More Intelligent Styles for quick experimentation
• Enhanced relight tool; and,
• Improved crop and rotate capability.

"Light Crafts will continue to redefine the digital photo-editing experience by delivering dramatic new ways of improving image quality and supporting creative expression in photography,” said van Hoegaerden.

IDC reports 29.8 million digital cameras were sold in the U.S. in 2006 with projected sales of 30 million in 2007. The proliferation of digital cameras has dramatically increased the quantity of pictures taken over the past 10 years. According to CIPA, dSLR sales grew by more than 60% worldwide in the first half of 2007. This increased interest in photographs represents strong demand for an easy way to edit photos. LightZone allows photographers, novice and accomplished alike, to focus their time on shooting, rather than editing.

Light Crafts offers an innovative technology that is changing the way people think about photo-editing by providing an easy and affordable way for consumers to improve their photographs. Other editing tools, such as Adobe® Photoshop, are based on a complicated mathematical language that can be difficult to navigate. With LightZone, users edit photographs visually and truly capture what they saw.

The improvements in LightZone 3.1 are available as a free download for existing LightZone 3.0 Full and Basic users. LightZone 3.1 is available for purchase and download at http://www.lightcrafts.com. The price is $249.95 for the Full version. LightZone Full is a premium quality standalone photo-editor with digital asset management and batch processing capabilities. LightZone Basic is a single image photo-editor used to dramatically enhance editing capabilities of other digital asset managers.


About Light Crafts
Headquartered in Palo Alto, California, Light Crafts is the expert in photo-editing software. LightZone, the essential photo-editing application, enables photographers of all experience levels to effectively and efficiently edit digital images--visually. LightZone’s patented image signal processing technology powers a suite of intelligent tools that simplifies photo-editing while increasing photographer control. For more information about Light Crafts, please visit our website, www.lightcrafts.com.



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]]>pr@lightcrafts.comPress release2007-08-14T15:48:16-07:00http://www.lightcrafts.com/company/news/files/16c0a6ef04143eaefc29f1177e1a6131-15.html#unique-entry-id-15http://www.lightcrafts.com/company/news/files/16c0a6ef04143eaefc29f1177e1a6131-15.html#unique-entry-id-15
Palo Alto, Calif. – August 14, 2007 – Light Crafts, (www.lightcrafts.com) creator of LightZone photo-editing software, today announced LightZone earned 4.5 stars, out of a possible five, in a recent Macworld review. The coveted Macworld review is known for its rigor. This stellar review is the latest in a series of industry accolades.

LightZone has received similar industry validation very recently in a macnn review, and by winning American Photo Magazines Editor’s Choice Award.

LightZone is powerful, yet easy-to-use photo-editing software that allows users to quickly select and click their way to creating images that reflect what they saw, or even what they wanted to see. LightZone is built for digital photography and serves the new generation of buyers with easier-to-use editing capabilities at a lower price.

LightCrafts is innovating its new generation of photo-editing software rapidly to deliver consumers a more intuitive, simple, and affordable product than anything else currently available.

“This review validates that Light Crafts is addressing market demand with LightZone,” said Georges van Hoegaerden, Chief Executive Officer of Light Crafts. “We invite all digital photo enthusiasts to visit www.lightcrafts.com to see how our product can liberate them from the tedious old approach to editing so they can focus on the art of image creation. While our customers continue to give LightZone the ultimate market validation it deserves, we are honored that our product also received these impressive marks from such a prestigious publication.”

Powerful LightZone features highlighted in the review are the product’s simple interface; photo styles that can be saved, shared, and applied as batch processes; and its ability to constrain adjustments to certain areas with Region and Blend mode features. These capabilities allow users to focus on expressing themselves creatively through their photographs. With LightZone, users edit photographs visually and do not get bogged down by old generation photographic technology.  

The complete review is available at: http://www.macworld.com/2007/08/reviews/lightzone3/index.php

LightZone is available on both Windows and Mac platforms and is available for purchase and download at http://www.lightcrafts.com. The price is $249.95 for the Full version and $149.95 for the Basic version. LightZone Full is a premium quality standalone photo-editor with digital asset management and batch processing capabilities. LightZone Basic is a single image photo-editor used to dramatically enhance editing capabilities of other digital asset managers.

About Light Crafts
Headquartered in Palo Alto, California, Light Crafts is the expert in photo-editing software. LightZone, the essential photo-editing application, enables photographers of all experience levels to effectively and efficiently edit digital images--visually. LightZone’s patented image signal processing technology powers a suite of intelligent tools that simplifies photo-editing while increasing photographer control. For more information about Light Crafts, please visit our website, www.lightcrafts.com.



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]]>pr@lightcrafts.comPress release2007-07-23T06:01:00-07:00http://www.lightcrafts.com/company/news/files/9c1eab8a5d17123035dc4ffeacff1f32-13.html#unique-entry-id-13http://www.lightcrafts.com/company/news/files/9c1eab8a5d17123035dc4ffeacff1f32-13.html#unique-entry-id-13LightZone embraced by schools and educational resellers Gradware and
CampusTech

Palo Alto, Calif. – July 23, 2007 – Light Crafts, creators of LightZone photo-editing
software, today announced that it has signed definitive reseller agreements with
CampusTech (www.campustech.com) and Gradware (www.gradware.com) for the resale of
LightZone to qualified educational buyers, such as students, teachers and schools. One
such school that has chosen LightZone as its primary photo-editing courseware is Mt.
San Antonio College.

“Mt. San Antonio College will make LightZone photo-editing software available in all its
photographic computer labs. “We want to teach our students photography, not a
computing language,” says Neil Chapman, chairman of the photographic department at
Mt. San Antonio College. “LightZone removes the complexity of photo-editing and
allows our students to express themselves quickly, accurately and creatively.”

Digital photography combined with LightZone’s premier editing capabilities enables
anyone with great visual skills to create impressive photographs. Light Crafts is
removing price, expense and technology barriers to make photo-editing easy for
everyone.

“I am delighted to see both established and new talent embrace LightZone’s
uncomplicated visual editing approach en masse” says Georges van Hoegaerden, Chief
Executive Officer, Light Crafts. “No longer is professional photo-editing restricted by
price, technology or time.”

LightZone – Full and Basic versions are available for trial download and purchase
(LightZone Full: $249 and LightZone Basic : $149) at www.lightcrafts.com. Educational
discounts are only available through authorized educational resellers, such as Gradware
and CampusTech.

About CampusTech
CampusTech is the United State's fastest growing marketing, merchandising, and media
company focusing on the education community - students, teachers, administrators,
colleges, and schools. CampusTech provides thousands of products from hundreds of
software and hardware manufacturers, and operates nationwide. CampusTech
customers’ consist of individual and institutional customers at both K-12 and higher
education levels. Individual buyers are comprised of part-time and full-time students,
faculty and other school employees. Institutional customers include schools, school
districts, junior and community colleges, four-year colleges and universities, graduate
schools and, increasingly, on-line educational institutions. CampusTech headquarters
are located in the Virginia suburbs of Washington, DC. For more information about the
Company please visit http://www.campustech.com/.

About Gradware.com
Gradware.com, Your Premiere Source for Academic Software™ and low price leader in
student discount software, offers over 6,000 technology products at academic prices
including computer hardware, student discount software, and books. Individuals and
schools can shop quickly and easily at Gradware.com 24 hours a day, 7 days a week.
Gradware.com, a division of Graduate Limited, has been serving the academic
community since 1983 and is located in San Diego, California. For more information
visit www.gradware.com. Gradware.com™ and Your Premiere Source for Academic
Software™ are trademarks of Graduate Limited.

About Light Crafts
Headquartered in Palo Alto, California, Light Crafts is the expert in photo-editing
software. LightZone, the essential photo-editing application, enables photographers of all
experience levels to effectively and efficiently edit digital images--visually. LightZone’s
patented digital signal processing technology powers a suite of intelligent tools that
simplifies photo editing while increasing photographer control. For more information
about Light Crafts, please visit our website, www.lightcrafts.com.



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]]>pr@lightcrafts.comPress release2007-05-21T06:00:00-07:00http://www.lightcrafts.com/company/news/files/f6466f08a362d3dc4416a9e00e8a9ac9-11.html#unique-entry-id-11http://www.lightcrafts.com/company/news/files/f6466f08a362d3dc4416a9e00e8a9ac9-11.html#unique-entry-id-11Easy to Use Photo-Editing Software Allows Photographers of All Levels to Bring their Photographs Back-to-Life

Download LightZone version 3: What's New and Why, LightZone/Photoshop scorecard.

PALO ALTO, Calif. – May 21, 2007 -- Light Crafts, creators of LightZone photo-editing software, today announced an upgraded version of its award-winning and patented image analysis and editing software. LightZone 3.0 offers a new approach for a new digital photography market, which applies to all dSLR photographers. Advanced photo editing is made even simpler than before with LightZone’s new, built-in intelligent styles. With LightZone, photographers can quickly convey what they saw, or what they want to evoke, often with a single click.

As the PC is quickly becoming the digital hub of the information age, LightZone is the first product to fulfill the photo-editing needs of all photographers on that platform. The latest version includes new photo management tools and enhanced features, such as instant styles, that make it faster and easier for everyone to edit photographs.

LightZone’s best-of-breed photo-editing software produces true-to-life images. After more than 150 years of photographic evolution, no camera today produces an accurate picture of reality.

“LightZone 3.0 has a unique ability to bridge the gap between what you saw and the image that was captured,” said Uwe Steinmueller, editor of Outback Photo News. “With the new styles available in 3.0, you don’t have to be a professional photographer to bring photos back to life.”

For years, photo-editing has been considered too difficult, which is evident by the most talked about editing tool on the market – Adobe PhotoShop – attaining less than 4 percent market share among SLR photographers. This means 96 percent of serious photographers believe Photoshop does not meet their needs. More than 80 percent of PhotoShop’s functionality, which has a $649 price-tag, is not geared for photography. And after 20 years of Photoshop development, fundamental capabilities such as native RAW editing, integrated noise reduction and operational layers are still missing. LightZone 3.0 addresses this with software that includes RAW editing, noise reduction, direct and batch processing and more intelligent editing tools for $249.95.

"Light Crafts is committed to putting advanced photo-editing capabilities in the hands of everyone," said Georges van Hoegaerden, CEO of Light Crafts. "LightZone 3.0, with its intelligent styles, gives photographers instant access to the most powerful photo editing capabilities available, at a price one third of its closest competitor.”

Light Crafts mission is to simplify photo-editing. Its LightZone software focuses solely on improving the quality of pictures and enabling users to give them the professional treatment they deserve. LightZone 3.0 incorporates an open, file-system based, digital asset manager and integrates seamlessly with proprietary databases, such as Apple Aperture, iPhoto® and Adobe® Lightroom™. LightZone enables superior photo-editing functionality, making it a complimentary component to these offerings.

LightZone 3.0 is available for purchase and download at http://www.lightcrafts.com. The price is $249.95 for the Full version.

About Light Crafts
Headquartered in Palo Alto, California, Light Crafts is the expert in photo-editing software. LightZone, the essential photo-editing application, enables photographers of all experience levels to effectively and efficiently edit digital images--visually. LightZone’s patented digital signal processing technology powers a suite of intelligent tools that simplifies photo editing while increasing photographer control. For more information about Light Crafts, please visit our website, www.lightcrafts.com.

Light Crafts, LightZone, ZoneMapper, ZoneFinder, are registered trademarks of Light Crafts Inc

Adobe, the Adobe logo and Creative Suite are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

Microsoft, Windows Server, Windows PowerShell, Active Directory, Windows, Windows Vista and Visual Studio are trademarks of the Microsoft group of companies.

Apple, the Apple logo, Mac, Mac OS, Macintosh, MacBook, iSight, Aperture, Final Cut Pro, SuperDrive, Airport Extreme, MagSafe, iLife, iPhoto, iMovie, iDVD, GarageBand, iWeb, Safari, iCal, Apple Store and SuperDrive are trademarks of Apple. Other company and product names may be trademarks of their respective owners.
PR Contact:
Kristin DeMella
SHIFT Communications
617-779-1839
pr@lightcrafts.com

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]]>pr@lightcrafts.comPress release2007-04-30T11:03:01-07:00http://www.lightcrafts.com/company/news/files/4d6a71be29923eeee5c943e3e0859ae7-10.html#unique-entry-id-10http://www.lightcrafts.com/company/news/files/4d6a71be29923eeee5c943e3e0859ae7-10.html#unique-entry-id-10

Palo Alto, Calif.—April 30, 2007—Light Crafts, creators of LightZone photo-editing software, today announced the availability of version 2.4, an innovative purpose-built photo-editing application available on Windows® and Mac®. This updated version of Light Crafts’ award winning software is available to eligible Adobe® Creative Suite® users at a discounted rate of $199.95 (regular price: $249.95). The software complements Adobe’s pixel-based editing with LightZone’s more intelligent photo-editing functionality.

LightZone is ideal for creative users looking for a best-of-breed photo editor that is easy to understand. Creative users with all levels of experience benefit from LightZone by dramatically improving their photographs quickly and easily. LightZone was created by photographers and makes it easy to bring out the true tone, color and contrast frequently hidden in digital images, often with just a single slider. LightZone offers a one-stop-shop solution to photo-editing with a robust and complete set of photo management and non-destructive editing tools, including built-in Digital Asset Management, RAW, JPEG, TIFF, and DNG editing, immediate and batch processing and noise reduction with powerful masks and layers.

LightZone 2.4 includes the most recent innovations in digital image processing so users can instantly and easily:
• re-light virtually any image with a single slider
• create more vivid pictures, with a new vibrance control
• turn images into great Black-and-Whites with a single strength control
• improve image quality by fine-tuning RAW adjustments
• improve noise reduction produced by the camera

“Light Crafts is dedicated to providing users with an advanced photo editing application that produces images that stay true to the creator’s vision,” said Georges van Hoegaerden, CEO of Light Crafts. “While Adobe® has made a name for itself in graphic design, its 20-year old pixel-based technology ignores photographic knowledge that can make photo-editing so much more powerful. LightZone employs patented image analysis technology that makes it easy for photographers to reproduce what their eyes saw, rather than the image their camera captured.”

Light Crafts offers the full version of LightZone 2.4 at an introductory price of $199.95 to eligible Adobe CS1, CS2 and CS3 (any version of CS3) users until July 30. The software can be purchased at the Light Craft’s website www.lightcrafts.com where a specific discount SKU is listed.

About Light Crafts
Headquartered in Palo Alto, California, Light Crafts is the expert in photo-editing software. LightZone, the essential photo-editing application, enables photographers of all experience levels to effectively and efficiently edit digital images--visually. LightZone’s patented digital signal processing technology powers a suite of intelligent tools that simplifies photo editing while increasing photographer control. For more information about Light Crafts, please visit our website, www.lightcrafts.com.

Light Crafts, LightZone, ZoneMapper, ZoneFinder, are registered trademarks of Light Crafts Inc

Adobe, the Adobe logo and Creative Suite are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

Microsoft, Windows Server, Windows PowerShell, Active Directory, Windows, Windows Vista and Visual Studio are trademarks of the Microsoft group of companies.

Apple, the Apple logo, Mac, Mac OS, Macintosh, MacBook, iSight, Aperture, Final Cut Pro, SuperDrive, Airport Extreme, MagSafe, iLife, iPhoto, iMovie, iDVD, GarageBand, iWeb, Safari, iCal, Apple Store and SuperDrive are trademarks of Apple. Other company and product names may be trademarks of their respective owners.


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]]>pr@lightcrafts.comPress release2007-03-19T17:07:42-07:00http://www.lightcrafts.com/company/news/files/71891ff5e7326fbd5193409fee5921ff-6.html#unique-entry-id-6http://www.lightcrafts.com/company/news/files/71891ff5e7326fbd5193409fee5921ff-6.html#unique-entry-id-6
PALO ALTO, CA—March 19, 2007—Light Crafts, creators of LightZone photo-editing software, today announced the integration of LightZone with Adobe Photoshop Lightroom, Apple Aperture and Apple iPhoto. Beginning today, Light Crafts will offer LightZone Basic, its best-of-breed photo-editing package, for the discounted rate of $99.95 (regular price: $149.95) to Lightroom and Aperture users, enabling them to take advantage of patented visual editing technology seamlessly within these proprietary photo databases.

As the premier photo editing software for both amateur and professional photographers, LightZone empowers users to edit photographs the way they shoot them--visually. Unlike traditional photo-editing software, LightZone enables users to retouch and enhance photos in a simple and natural way, without the need to learn a new editing language or mathematical representations that have no meaning to most photographers.

“Light Crafts is fundamentally changing digital photo editing to reduce complexity and return control to photographers,” said Georges van Hoegaerden, chief executive officer, Light Crafts. “We’re introducing the power of visual photo editing to all photographers, independent of their photo management software environment.”

Users simply select LightZone as the external photo editor from the preferences menu within Lightroom, Aperture or iPhoto to get started. From editing RAW photographs or JPEG, TIFF or DNG photos, LightZone's intelligent editing features help adjust exposures, boost overall color, correct color shifts and white balance errors, selectively sharpen or blur images or parts of images, remove dust spots and reduce the noise often found in high-ISO digital images.

LightZone is available in two versions, LightZone 2.0 and LightZone Basic. LightZone Basic is a best-of-breed photo editor. LightZone 2.0 is a complete photo editing and photo management suite, incorporating all the features of LightZone Basic, plus comprehensive workflow and photo management capabilities.

LightZone Basic and LightZone 2.0 are currently available for download at www.LightCrafts.com. LightZone Basic is offered at an introductory price of $99.95 to eligible Lightroom and Aperture users until June 30, 2007. LightZone 2.0 is offered at $249.95.

About Light Crafts, Inc.
Headquartered in Palo Alto, California, Light Crafts is the expert in photo-editing software. LightZone, the essential photo-editing application, enables photographers of all experience levels to effectively and efficiently edit digital images--visually. LightZone’s patented digital signal processing technology powers a suite of intelligent tools that simplifies photo editing while increasing photographer control. For more information about Light Crafts, please visit our website, www.lightcrafts.com.

Adobe, Photoshop and Lightroom are either registered trademarks or trademarks of Adobe Systems, Inc. Apple and iPhoto are either registered trademarks or trademarks of Apple Inc.



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]]>pr@lightcrafts.comPress release2006-09-27T11:40:04-07:00http://www.lightcrafts.com/company/news/files/3d7032fd24dda499169903cb904b7a68-7.html#unique-entry-id-7http://www.lightcrafts.com/company/news/files/3d7032fd24dda499169903cb904b7a68-7.html#unique-entry-id-7
Download the press release here: ]]>